Franchise Satisfaction Surveys

There are few things more valuable to a Franchisor when monitoring and motivating franchisees than knowing with certainty what those franchisees are thinking, for example about such things as the profitability of their franchised outlet, and the quality and quantity of the support provided by the Franchisor. Finding a format through which such information can be gathered simply, accurately and cost-effectively has traditionally been difficult because the output has to be 100% honest - warts and all - if it is to be used effectively to improve your system.

But how can you get total honesty from your franchisees when for a whole variety of reasons ranging from the perfectly reasonable through to the totally unreasonable and emotionally charged they feel inhibited and unable to let you know what they are thinking? The Franchise Development Centre's Franchisee Satisfaction Survey provides the solution.

You supply us with e-mail addresses of your franchisees and we as a third party invite them at arm's length from you to complete the questionnaire online, giving them a deadline for doing so. We know the non-respondents and they get reminders to encourage them to take part. Franchisees responses are aggregated into the survey database guaranteeing confidentiality. The identity of the individual respondents is not known and this is what makes your franchisees more likely to respond, and to be open and honest with their answers.

The Franchise Network Healthcheck Survey uses 30-questions based on our extensive experience of what you should want to know about the state of contentment within your network. We are able to process the results quickly, accurately and cost effectively with the report output being presented in an easy-to-read format that can be readily adapted for communicating to your franchisees. Regardless of how many franchisees you have, the whole package costs just £4,950 plus VAT.

If you want to customise the Survey by removing questions irrelevant to your network, or by adding questions on those topics of particular current importance to you, we can do that too at minimal cost.

 Summary

• 30 key questions
• Guaranteed anonymity
• Completed online in less than 15 minutes
• Set deadline to complete
• E-mail alerts to encourage response
• 14 days from order to launch
• Results within 7 days
• £4950 (plus VAT) for standard package

For further information please complete the contact form below.