 Combining their fifty years of developing and managing franchised networks, with the experiences of their colleagues and clients around the world, Brian Duckett and Paul Monaghan, directors of the Howarth Franchising Group, have produced the first “How To” book dealing with all the issues involved in practical franchise management.
The book, “How To Turn Your Business Into The Next Global Brand – Creating and Managing a Franchised Network”, covers a wide range of topics from franchising basics, such as taking the initial decision on whether or not to franchise a business, right through to advanced franchising, with guidance on becoming an international franchisor or master franchisee, and what to consider when buying or selling an existing franchised network.
The chapters in the Practical Franchise Management section of the book mirror the various workshops run by The Franchise Training Centre, which is part of The Howarth Franchising Group.
How To Turn Your Business into the Next Global Brand – Creating and Managing a Franchised Network, is published by How To Books, priced £12.99 (plus £1.50 postage & packaging). TO ORDER YOUR COPY PLEASE CALL 0870 458 6682 or fill in the contact form below.
|
