Franchising Internationally

There are numerous benefits in developing a business through franchising in international markets, but prior to making the decision whether or not your business should embark on this challenging but lucrative journey, many issues should be carefully considered – a few of these are outlined below.

1. The reasons for the development strategy into overseas markets should be based on good business sense and go way beyond just the wish to have a presence in a few markets
2. The domestic business should be successful and strong with sufficiently developed systems to support an international arm
3. An understanding of all international development options and their full impact on the business to ensure franchising is the most appropriate development option
4. Ensure the timing is right for the business to enter the international arena

The International Franchising Centre has over 120 years combined hands-on experience of franchise management and development in all of the five Continents. We assist our clients to prepare a long term international development strategy taking all of the above and many more considerations. Having developed the best international development strategy we will assist the client with the following tasks:

• Identification of the right priority markets for a phased development plan
• Identification of the best international development option and the most appropriate entry vehicle into selected markets
• Adaptation of existing franchise offer or preparation of the most appropriate franchise offer package to suit the local market and the client’s business
• Preparation of the financial models for both the franchisor and franchisee to ensure the economics of the deal are appropriate
• Resource gap analysis to assess the impact of international development on existing resources and the need for dedicated new resources
• Assistance with system gap analysis and preparation of strategies to fill the gaps
• Preparation of all the necessary international franchise documentation

For more information contact The International Franchising Centre