“Farrah’s indepth knowledge and experience of international franchising not only highlighted all the elements of international franchising we needed to consider but also acted as a catalyst to help us develop our long term international strategy”

The International Franchising Centre

The International Franchising Centre provides expert advice to bring franchise systems into and out of the UK, and between more than 30 countries around the world. It also provides a bespoke matching service for international franchisors and potential master franchisees.

Whether or not you have franchised outlets in your home country, franchising offers you the opportunity to benefit from your know-how by taking your successful format and building your brand around the world.

It is important you understand all the implications of doing so, not least the legal and financial requirements of setting up such a structure. In broad terms you will need to prepare the following items:-

The International Development Plan
- including target markets and chosen entry strategies
The Franchisee Profile - specific to each target country
The Template Franchise Offer Package
- including fee structures for each target country
The Template Master Franchise Agreement
- and a bespoke version for each target country
The Franchise Operations Manual
- which will need to be adapted and translated for each country

The reward for your efforts could be upfront fees running into six figures for each country, plus a continuing income stream for many years to come, and the opportunity of building a truly global brand. Does that sound too ambitious for you? Remember, even the largest franchisors only had one store when they started! Talk to our team of experts at The International Franchising Centre - fill in the contact form below.

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